Companies that commit to radical transparency and shared prosperity gain loyalty and increased profits, as consumers begin to buy from companies that share their values.
Jostein Solheim is Chief Executive Officer, Ben & Jerry’s Homemade Inc. and Chair, CEO Connection® Social Impact Committee. CEO Connection leverages the combined resources of the mid-market community to provide mid-market companies ($100 million to $3 billion in revenue) programs they cannot get on their own, which makes the collaboration a natural fit.
As Chief Executive Officer at Ben & Jerry’s Homemade Inc. since 2010, Solheim manages a team of 100 at the corporate offices in South Burlington, Vermont along with his international teams based in London and Singapore. He is a devoted advocate for diversity, environmental conservation and social justice issues and is deeply involved in Ben & Jerry’s social mission, which focuses on changing ways to improve the quality of life on a local, national and global level.
Why did you decide to chair the CEO Connection Social Impact Committee and work together with the Wharton Social Impact Initiative?
This is an important cause to me. I dedicate 20% of my time to engaging others to join us in building social impact programs.
In my world we don’t call it corporate social responsibility – CSR, we call it our Social Mission, which dictates our standards of how we conduct our business process. We aren’t just selling a lot of ice cream and making a lot of money. We’re contributing to causes that align with our company values and making it an integral way of doing business. People buy our ice cream because we are in their community and addressing issues that are important to them and it’s the best ice cream out there…