Disadvantaged Kids and Plastic Pollution Prevention

A major highlight this week was the trip to New York City for the Second Chance Toys Board of Directors meeting. For those who don’t know Second Chance Toys, check out www.secondchancetoys.org. It’s a nonprofit with the two-fold mission of collecting gently used plastic toys, refurbishing them, and providing them to families in need, as well as, minimizing plastics in landfills by being good environmental stewards.

We are fortunate to partner with companies like Kohl’s, Kidville, 1-800 GotJunk, Viacom, and Johnson & Johnson. Recently, we were the fortunate recipient of a $104,000 grant from Kohl’s to continue our mission. Thank you, Kohl’s! As we continue to grow, corporate sponsorship and grants are key factors in helping more children across the country and minimizing plastic waste.

Nearly 14 million children in the United States – 22% of all children – live in families with incomes below the federal poverty level – $22,050 a year for a family of four. Just by donating a gently used plastic toy, you can make a world of difference in the life of a disadvantaged child and at the same time help keep non biodegradable plastics out of our landfills.

Exciting news, this week we formalized the creation of an Environmental Committee. As chair of the committee, I’m working on building out the team and aligning folks to work on the charter. We want to tell a more complete story by working on a closed loop for plastic toy recycling.

Strategy Planning, Fundraising, Committee Planning

Strategy Planning, Fundraising, Committee Planning

What do I mean by a closed loop?

We want to team up with third party plastics recyclers to make sure that long after the toys can no longer be refurbished, they have a place to be recycled. We want to reach out to toy manufacturers and help them be part of the solution. We want to educate communities about why its important to dispose of the plastics properly and we want to help formulate thought leadership about the end of life for plastic toys.

We believe a large part of the solution will come from reaching out to corporations to align on common goals. How might corporations help with the solution? What would a solution look like and what measurable results could we hope to achieve?

We use metrics…pounds of plastic kept out of landfills, number of kids receiving toys, many more but most important, the number of smiles on the kids faces. Metrics are important to us and the companies that support us. They help us gauge whether we are meeting or exceeding our mission and inform our sponsors of the impact their contributions make.

If you’d like to be part of the solution, feel free to email or call me. If you’d like to learn more about Second Chance Toys and make a donation, check out the website, follow us on Facebook and Twitter.

Please watch our video, Second Chance Toy Story. Hope to hear from everyone soon!



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